SME Digital Readiness Workshop

Objectives

• Handling SME Challenges on Digital Marketing Transformation
• Introduction on SME Digital Transformation & Sales Strategies
• Understanding Social Commerce / e-Commerce Marketplace
• Google Ads / Facebook Marketing / WeChat Marketing
• Differences & Benefits of Facebook & WeChat Marketing
• Sales Strategies for Facebook & WeChat Marketing
• Understanding on PDPA Compliance – Privacy Data Protection
• Appoint & Register your Data Protection Officer
• Basic Information on PDPA Compliance
• How to implement a Privacy Data Protection for your business?

Audience

• Singapore SME biz owners, C-suite, senior management, decision maker, marketeers, salesperson & DPO.
• Senior and Middle Management Managers, Sales & Marketing Professionals, Business Owners, and anyone who is interested in learning cost effective marketing tools and techniques to create awareness for your brand, improve leads and increase sales.

 Course Description

We are conducting the basic Digital Marketing & PDPA, taught by leading SMEs Industry Experts, you will get to learn the best practices and different case studies that you can apply directly into your business right away. 

Digital Marketing is constantly evolving. In this workshop, SMEMarketing experts will help you refine your strategy and ensure you are getting the best results your business needs to compete and thrive in today’s digital world. 

With the passing of the Personal Data Protection Act (PDPA) 2012, we have a fiduciary duty  to learn the obligations, develop and implement sustainable Personal Data governance and understand the management of risks especially in the areas of Data Privacy and Security. It affects all organizations whether big or small. Even with the most expensive protection suite, humans are still the weakest link and failure to ensure proper education and inadequate policy setting is often the downfall at any workplace.

There are several reasons for spending money, time and effort on Personal Data Protection and Security. The primary one is preventing financial loss due to data breach, followed by compliance with regulatory requirements, maintaining high levels of productivity and meeting customer expectations. Another important business driver for Personal Data Protection is the recent spate of increasing penalties dealt to businesses. Furthermore, with digitalisation, governments globally have begun imposing newer and stricter regulations on electronic communications and stored data. Businesses face dire consequences for non-compliance. Finally, the loss of productivity because of a data breach and investigation by the Personal Data Protection Committee (PDPC) is another matter company especially SMEs cannot afford to pause their business and waste financial and manpower resources on.

Duration

• ½ Days (1.30pm to 5pm)

Venue

• SME Marketing Academy – 380 Jalan Besar #07-01 ARC 380 Singapore 209000 (Near Boon Keng & Bendemeer MRT)

Course Fee

• $99 (U.P $750) – SG National Day Promotion

Our Trainer

• Our trainer has more than 25 years of professional experience working with MNC & SME Merchants various industry where he gained vast knowledge, fulfilling experience and life skills that have enriched his career journey. For the last 8 years, we have assisted many Singapore companies with the ability to build their capabilities locally and expand into local & overseas market. Using a combination of digital marketing tools and able to provide businesses with leading edge technology to solve their daily business challenges.