2-Days WhatsApp Marketing Campaign Workshop
(Up to 90% Training Subsidy for SMEs)
The world of small and medium-sized enterprises (SMEs) is constantly evolving, and it can be tough to keep up with the latest trends and techniques for growing your business. One area that has gained significant attention in recent years is conversational commerce, which refers to the use of chat platforms, such as WhatsApp, to interact with customers and make sales.
In this workshop, we will explore the concept of conversational commerce and how it can benefit SMEs. We will examine the role of WhatsApp marketing campaigns in driving customer engagement and sales and provide practical tips and strategies for creating and executing successful campaigns.
Chapter 1: Understanding Conversational Commerce
In this chapter, we will delve into the concept of conversational commerce and its benefits for SMEs. We will look at the ways in which chat platforms, such as WhatsApp, can be used to connect with customers, build relationships, and make sales. We will also explore the various types of chatbot technologies available and how they can be used to automate and streamline customer interactions.
Chapter 2: The Importance of WhatsApp Marketing for SMEs (Features of WhatsApp)
In this chapter, we will explore the reasons why WhatsApp marketing is such a valuable tool for SMEs. We will examine the popularity of the platform and the ways in which it can be used to reach and engage with customers. We will also discuss the benefits of using WhatsApp for customer service and support, and how it can help to improve the overall customer experience.
Chapter 3: Creating a WhatsApp Marketing Campaign (MiniChat)
In this chapter, we will provide practical tips and strategies for creating and executing a successful WhatsApp marketing campaign. We will cover topics such as target audience identification, message crafting, and campaign tracking and analysis. We will also discuss the importance of building and maintaining customer relationships through personalized and timely communication.
Chapter 4: Online Ordering Solution with Digital Payment Ready (MiniShop)
In this chapter, we will discuss the benefits of offering an online ordering solution with digital payment options for SMEs. With the increasing popularity of online shopping, it is important for businesses to have a convenient and secure way for customers to place orders and make payments.
An online ordering system allows customers to browse and purchase products or services from the comfort of their own homes, without the need to visit a physical store or call in an order. Digital payment options, such as credit cards, debit cards, and mobile wallets, provide an easy and secure way for customers to pay for their purchases.
There are several benefits to offering an online ordering solution with digital payment options for SMEs. First and foremost, it allows businesses to reach a wider customer base, as online shoppers are not limited by geography. It can also increase sales and revenue, as customers are more likely to make purchases when the process is convenient and efficient.
In addition, an online ordering solution with digital payment options can improve the efficiency of the ordering and payment process for both the business and the customer. It eliminates the need for manual processing of orders and payments, which can save time and reduce the risk of errors.
Chapter 5: Best Practices for WhatsApp Marketing (Cases Studies)
In this chapter, we will discuss some of the best practices for implementing and optimizing WhatsApp marketing campaigns. We will cover topics such as maintaining customer privacy and security, creating engaging and relevant content, and measuring campaign performance. We will also provide tips for avoiding common pitfalls and mistakes that can undermine the effectiveness of your campaign.
Conversational commerce and WhatsApp marketing offer a wealth of opportunities for SMEs looking to grow their business and connect with customers. By understanding the principles of conversational commerce and implementing effective WhatsApp marketing campaigns, you can take your business to the next level and stay ahead of the competition.
Up to 90% Training Funding Support for SMEs
In collaboration with the Singapore Institute of Retail Studies (SIRS), SME Marketing is offering a 36-hour mentorship programme comprising two 6-hour classroom training and six 4-hour on-the-job mentoring sessions to help you design different marketing campaigns to garner interest, generate leads, and convert them into sales. Moreover, participants will have continued access to MiniChat and MiniShop through subscriptions included in this programme!
Special Package for SMEs – $620 (After subsidy for SMEs)
- 2x Classroom Training (6-Hr each)
- 6x Personalize 1-to-1 Coaching (4-Hr each)
- Free Access to MiniChat Solution for 12 mths
- Free Access to MiniShop Solution for 6 mths
- Payment Gateway Activation (For SMEs only)
Grab Now as a limited seat for this special program!
The Programme covers the following:
- Learn to plan and organize WhatsApp Marketing Campaigns
- Design attractive digital promotional materials
- Create and execute three campaigns using WhatsApp Form, MiniChat & MiniShop
- Continued access through subscriptions is included in this programme to create more campaigns for your business.
Who should Attend:
- Business owners, Entrepreneurs and Marketing Professionals
Date for the Workshop:
- 09 Feb & 10 Feb 2023 – Limited Seats
- Singaporean / Singapore PR – $1,605
- Singaporean 40 years and above – $605
- Singaporean / SPR sponsored by SMEs – $620
- Others – $5,400
(For Company Sponsored – Eligible for Absentee Payroll)