WeChat Marketing For Your Business

SME Book Cover

How to reach out to the Chinese Audiences Effectively through WeChat Marketing?

1-Day WeChat Marketing Workshop – Course Outline

Introduction of Tencent & WeChat App

  • Why & What is WeChat App

What is WeChat Official Account

  • Differential between Personal & Biz Acc
  • Features and benefit of WeChat Official Account
  • Application & Verification of WeChat Official Account
  • Basic Setup of WeChat Official Account

WeChat Content Marketing 

  • WeChat Advertising & KOL Influencer
  • Dianping Meituan Biz Listing
  • How to write a good Chinese articles for your posting

Generate Followers for Your Official Account

  • O2O Marketing Strategy
  • Promotion Campaign
  • WeChat Group Adv / Tencent Adv

WeChat Mini Program

  • Features & Benefit of Mini Program

WeChat Analytics Report

  • Analytics & Demographics Report

WeChat Online Store & WeChat Pay

  • How to setup WeChat Store
  • Drive Traffic to your online store
  • Various comparison with other online platforms
  • Various Type of Cashless Payment

Case Studies & Student Project Showcase


  • Singapore SME biz owners, C-suite, senior management, decision maker, marketers, salesperson.
  • Senior and Middle Management Managers, Sales & Marketing Professionals, Business Owners, and anyone who is interested in learning cost effective marketing tools and techniques to create awareness for your brand, improve leads and increase sales.
  • People who want to generate extra income via Online Store.

Course Description

WeChat is more than just a social platform for chatting and sharing photos with friends. It is also a powerful and effective marketing tool. With the rapid increase of WeChat users, more companies are using WeChat Official Account to attract fans, interact and engage with online and offline(O2O) promotion activities. WeChat in the Singapore business circle as the trend of increasing popularity has made many businesses pay more attention to this platform, frequently applying WeChat to promote their products and services. Join us today for a 1-day, high-level workshop to learn more about WeChat marketing. You will learn about the features, the latest trends and effective marketing of the WeChat Official Account.

Learn how to improve the efficiency of WeChat marketing to attract new customers and increase sales. Join us today to improve your WeChat marketing knowledge and skills in this lucrative market to improve your sales performance and brand influence!


  • 1 Days (10am to 6pm)


  • SME Marketing Academy – 380 Jalan Besar #07-01 ARC 380 Singapore 209000 (Near Boon Keng & Bendemeer MRT)

Course Fee

  • $400 per pax

Our Trainer

  • Our trainer has more than 25 years of professional experience working with MNC & SME Merchants various industry where he gained vast knowledge, fulfilling experience and life skills that have enriched his career journey. For the last 8 years, we have assisted many Singapore companies with the ability to build their capabilities locally and expand into local & overseas market. Using a combination of digital marketing tools and able to provide businesses with leading edge technology to solve their daily business challenges.